Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming Spray. Virtue® volumizing Primer is a weightless Spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.