The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously.

This product falls within the followinul Choices™ criteria:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone
• †Mindful of our Planet; - Fully Recyclable Packaging††

(††Where facilities exist; check your local guidelines)

All the fluff, no bad stuff! Formulated WITH vegan collagen and plant-based fibers to fluff up lashes while helping to soften and strengthen them and WITHOUT any ingredients that might weigh you down - clean, 100% vegan and cruelty-free formula. The 100% vegan spiral Fluff It Up Brush™ rolls the glossy, true black formula evenly onto every single lash and separates them for a feathery, fluttery effect. What's more to love? Comes in a 100% glass vial for easy curbside recycling And the results speak for themselves. Users agree*: -Instant appearance of longer lashes -Lashes look thicker and healthier after use -Up to 12 hours wear *9/10 users agree in 3rd party clinical trial