HARD WORKING, LONG LASTING Your haircare should work as hard as you do. Pantene PRO-V Ultimate 10 Shampoo is a 10 in 1 multi-tasker that repairs, smooths, boosts shine and more. The benefits include: 1. repair for rough hair, 2. strength against damage, 3. silky softness, 4. brilliant shine, 5. smoothing, 6. moisture, 7. frizz control, 8. heat protection, 9. manageability, 10. tamed flyaways. This shampoo contains 2x more nutrients and won't strip your strands, giving you 10 benefits in 1 wash. This formula is crafted with protective anti-oxidants and pH balancers to leave you with shiny, healthy-looking hair and frizz control. With Pantene Pro-V Ultimate 10, say goodbye to dull, dry hair and unleash silky soft locks that look and feel beautiful for longer. 2X MORE NUTRIENTS WITH EVERY WASH Pantene PRO-V Ultimate 10 is designed to be used with other products in our Ultimate 10 collection to infuse your strands with 2x more nutrients for soft, shiny, and healthy-looking hair. This multi-benefit shampoo permeates every strand for long lasting softness and shine to keep your hair looking healthy around the clock. Ultimate 10 color-safe shampoo is crafted with protective antioxidants, Pro-Vitamin B5, pH balancers, and made without parabens or colorants. TO USE Massage shampoo into your hair, making sure to pay special attention to your scalp. Rinse. This color-safe formula produces long lasting results and is gentle enough for everyday use on chemically-treated hair or color-treated hair.