turbo boost your skincare routine with a shot of B5 for long lasting hydration. 100% topical pro-vitamin b5 powder gives your skin the vitamin boost it needs to improve skin barrier and provide 48-hour hydration. mix fresh daily, 1 scoop in the palm of your hand with your water-based moisturizer or serum. scoop, mix, apply- it's that simple. • clinically proven 48 hour hydration in 100% of women after 1 application* • 81% of women showed improved skin barrier function over time** *based on 48 hour clinical study on 31 subjects aged 25-55, after single product application in a regimen test of when hope is not enough serum** and 1-week clinical study with 27 women aged 25-65, once a day usage in a regimen test of when hope is not enough serum