Discover IT® Give your eyelashes SUPERHERO powers with Superhero Waterproof Mascara, your favorite volumizing mascara—now waterproof! Your lash-plumping mascara gives you super volume, length and elastic stretch, plus it features: ✓ 24HR & waterproof wear ✓ 20x more volume & 41% more visible length vs. your natural lashes ✓ Life-proof formula: resists smudging, sweat, flaking and humidity Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. Plus, when you’re ready to take it off, your waterproof mascara easily removes with an oil-based makeup remover without pulling or tugging. Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.