Pureology Style + Protect Mess It Up Texture Paste is a medium hold styling paste that delivers flexible control while enhancing shine and promoting a soft texture. This styling paste is formulated with Vegetable Protein and a signature aromatic blend of Tuberose, Almond Milk and Cedarwood. While delivering a soft-hold and enhancing texture, Mess It Up also offers protection from heat, colour fade, and environmental elements.