Lift your lashes higher with our most eye-opening mascara yet. Enjoy up to 24 hours of wear. Revlon So Fierce! Eyes Wide Open™ Mascara contains an innovative LiftLash formula that delivers weightless texture for lifted maximum volume. It’s infused with conditioning Cannabis Sativa (Hemp) Seed Oil. The curvaceous Push Up Brush grips the tiniest of lashes to lift and volumize. Its six product reservoirs deliver formula to coat every lash and thicken lashes from root to tip. For healthy looking lashes. Smudge-resistant and flake-resistant.