The Product

Authentic Beauty Concept Shaping Cream is a styling cream with a medium hold. This cream gives the hair shapeable flexibility while accentuating the natural textures of the hair. It also provides the hair with heat protection of up to 230°C and is free of any artificial waxes.

• Made with Beeswax
• Cruelty-free
• Paraben-free, Sulfate-free, Mineral Oil-free, Silicone-free
• Powdery floral scent

Shine: 1/5

Hold: 3/5

Who is it for?

• All Hair types
  

What does it do?

• Provides medium hold
  
• Provides the hair with flexibility and shape
• Accentuates natural textures
• Protects against heat of up to 230°C

How Do You Use It?

• Apply to clean, towel-dried hair or dry hair
• Distribute evenly throughout the hair
• Proceed with styling or air dry

The Brand

Authentic Beauty Concept is a natural and simple hair care company that believes in pure ingredients. Their pure formulas are carefully selected ensuring products are Vegan, free from Sulfates and Silicones. They believe in honest artisan, building on empathy, experience and skills to bring you a mindful experience, for authentic hair with a no-filter attitude. Be a part of the #authenticbeautymovement!

The Ingredient List

AQUA (WATER, EAU) · PVP · ISOPROPYL MYRISTATE · STEARETH-21 · BUTYROSPERMUM PARKII (SHEA) BUTTER · CERA ALBA (BEESWAX, CIRE D'ABEILLE) · METHYLPROPANEDIOL · PHENOXYETHANOL · ETHYLHEXYLGLYCERIN · CARBOMER · PARFUM (FRAGRANCE) · AMINOMETHYL PROPANOL · CAPRYLHYDROXAMIC ACID · GERANIOL · LINALOOL · SILICA · BENZYL ALCOHOL