Discover Rouge G Luxurious Velvet, the velvet matte lipstick to customize to your style. The new ultimate matte lipstick with a velvet finish. Never has a matte lip colour been so sensorial, as Rouge G combines exceptional softness, depth and long-lasting (16-hour) wear**. Its highly pigmented, velvety formula glides effortlessly over the lips for an absolute comfort. 16-hour comfort* and wear**. The new sleek and modern design of the lipstick offers precise, generous application, with its rounded base that hugs the lip contours and its pointed tip that ensures a precisely drawn lip line. This exclusive matte lipstick comes in intense and deeply chic shades. Customize your lipstick: 1. Choose your velvet matte colour from among a range of ultra-pigmented, intense and deep shades. 2. Choose your case from an array of styles – from the most timeless to the most trendy – to create your complete lipstick. *Self-assessment by scoring, 20 women **Instrumental test and clinical evaluation on 20 women