The same formula you love, now available in a NEW Eco-Conscious bottle to be more respectful of the planet. This bottle, available as an online exclusive for a limited time, uses 60% LESS plastic and incorporates FSC-certified cardboard to respect communities and nature. Lipikar Baume AP+m is the perfect body balm to care for very dry, itchy and eczema-prone skin on babies, children and adults. Lipikar Baume AP+M is clinically proven to reduce itching by half, provide immediate soothing and space out the frequency of flare-ups of eczema and severe dryness. The new AP+M triple-action formula has a reinforced anti-scratching, anti-relapse efficacy and helps to rebalance the skin’s microbiome. It replenishes skin’s essential lipids to strengthen its moisture barrier and provides long-lasting 48-hour hydration. It can be used on the face, hands and body and is suitable for adults, children and babies as young as 2 weeks, for use all year round. The soothing balm quickly absorbs into the skin and is non-greasy with a non-sticky finish, leaving the skin soft and comforted from sensitivities.