Joico K-Pak Color Therapy Shampoo is a gentle, colour-preserving shampoo that rebuilds damaged hair and washes away pesky dirt and debris. Enhance your hair colour and protect hair from daily damage and colour loss with this lavish shampoo, specifically formulated to repair and strengthen damaged, colour-treated hair. K-Pak Color Therapy Shampoo utilizes exclusive SmartRelease Technology enhanced with powerful natural ingredients such as damage-seeking Keratin, fade protecting African Manketti Oil and nourishing Argal Oil to double the life of colour vibrancy and fight off future damage and for irresistibly soft and silky smooth hair.