The Product

Authentic Beauty Concept Hydrate Cleanser is perfect for those with normal to dry hair or curly hair. This transparent cleanser brings back elasticity and bounce while Sodium C14-16 Olefin Sulfonate provides a rich and caring foam in substitute for sulfates.

• Cruelty-free and Vegan formula
• Paraben-free, Sulfate-free, Mineral Oil-free, Silicone-free
• Mango and basil scent

Who is it for?

• Normal to Dry hair
  
• Curly hair

What does it do?

• Moisturizes and nourishes
• Brings back elasticity and bounce to the hair 
• Preserves hair colour and vibrancy

How Do You Use It?

• Apply to wet hair and massage in to bring to a lather
  
• Rinse thoroughly and repeat if needed
• Follow with Authentic Beauty Concept Hydrate Conditioner

The Brand

Authentic Beauty Concept is a natural and simple hair care company that believes in pure ingredients. Their pure formulas are carefully selected ensuring products are Vegan, free from Sulfates and Silicones. They believe in honest artisan, building on empathy, experience and skills to bring you a mindful experience, for authentic hair with a no-filter attitude. Be a part of the #authenticbeautymovement!

The Ingredient List

AQUA (WATER, EAU) · SODIUM C14-16 OLEFIN SULFONATE · COCAMIDOPROPYL BETAINE · SODIUM METHYL COCOYL TAURATE · SODIUM CHLORIDE · PEG-120 METHYL GLUCOSE DIOLEATE · ORYZA SATIVA (RICE) EXTRACT · MANGIFERA INDICA (MANGO) FRUIT EXTRACT · OCIMUM BASILICUM (BASIL) LEAF EXTRACT · PANTHENOL · PARFUM (FRAGRANCE) · SODIUM BENZOATE · CITRIC ACID · PEG-7 GLYCERYL COCOATE · GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE · GLYCERIN · COCONUT ACID · LIMONENE · PROPYLENE GLYCOL