What It Does: • A next-level lift for lashes, without a pinch, pull, or tug. This mascara’s brush and formula work together to instantly lift, curl, and lengthen your natural lashes—and to keep them lifted for 24 gravity-defying hours. No curler required. • Weightless gel formula with flexible polymers keeps lashes feeling featherlight—and never droopy—for an all-day upturned lash look that makes eyes appear bigger and brighter. • Curved brush lifts and sets lashes. The inner curve scoops up every lash, while the outer curve helps to set and hold the lift in place. • Resists rain, sweat, humidity, and tears, yet rinses off easily with warm water, thanks to our poly-thermal technology. No makeup remover, no harsh tugging. High Performance Results: • Instantly lifts and curls lashes by 50% and lengthens by 47%* • 89% say lashes immediately look lifted** • 89% say mascara stays all day** • 88% say lashes feels weightless all day** • 87% say eyes immediately look brighter** *Clinical testing on 11 women, after using product for 24 hours. ** Consumer testing on 120 women after using product for 1 week. Formula Facts: • 24-hour wear • Non-flaking • clumping-resistant • Smudge-resistant • Sweat and humidity resistant • Easily removable with warm water • Ophthalmologist tested • Fragrance free • Allergy tested • Appropriate for people with sensitive eyes • Appropriate for contact lens wearers