Say hello to brush time magic. Unicorn Sparkle toothpaste is thoughtfully formulated with natural flavour, sparkles, and high quality sweeteners like xylitol and stevia. This fluoride toothpaste prevents cavities, helps remineralize enamel, and helps brush away plaque. To make us a squeeze above, hello is vegan, cruelty free, and is not tested on animals, real or imaginary. #brushhappy