The Product

Authentic Beauty Concept Deep Cleansing Shampoo is free from Sulfate surfactants, Parabens and Silicones. This hair cleanser deeply cleanses the hair to remove impurities, dirt, pollutants, oil and product build-up. Its formula mixes well with water to provide high foaming and well-emulsifying properties without stripping or drying the hair of its natural oils.

• High foaming 
• Cruelty-free and Vegan formula
• Paraben-free, Sulfate-free, Mineral Oil-free, Silicone-free
• Cotton, powdery violet scent 

Who is it for?

• All Hair types
  

What does it do?

• Deeply cleanses the hair and scalp
  
• Removes dirt, oils, pollutants and product build-up
  
• Does not strip or dry the hair of its natural oils 

How Do You Use It?

• Apply the desired amount to wet hair
  
• Massage into hair and scalp
• Rinse thoroughly
  
• Leave in for a few minutes to breakdown hard to remove impurities

The Brand

Authentic Beauty Concept is a natural and simple hair care company that believes in pure ingredients. Their pure formulas are carefully selected ensuring products are Vegan, free from Sulfates and Silicones. They believe in honest artisan, building on empathy, experience and skills to bring you a mindful experience, for authentic hair with a no-filter attitude. Be a part of the #authenticbeautymovement!

The Ingredient List

AQUA (WATER, EAU) · SODIUM C14-16 OLEFIN SULFONATE · COCAMIDOPROPYL BETAINE · SODIUM METHYL COCOYL TAURATE · SODIUM CHLORIDE · PEG-120 METHYL GLUCOSE DIOLEATE · PANTHENOL · ORYZA SATIVA (RICE) EXTRACT · PARFUM (FRAGRANCE) · SODIUM BENZOATE · CITRIC ACID · PEG-7 GLYCERYL COCOATE · COCONUT ACID · GLYCERIN · GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE · GERANIOL · LINALOOL · PROPYLENE GLYCOL