Reuzel's Concrete Hold Matte Pomade is for those wanting a matte, strong hold pomade. Its water-based formula easily washes out from the hair and provides reworkable styles throughout the day. It provides a stronghold for long-lasting with a matte finish. It performs like a wax, allowing you to rework styles without flaking or making the hair sticky. This pomade is great for those with finer-textured hair and gives a subtle scent of Vanilla Cola.