Get moisture-rich vivid lip color that glides on effortlessly and comfortably cushions lips. - Carmine-free formulation uses synthetic and naturally-derived red pigments instead of insect-derived pigments - Infused with a Moisture Complex of 3% Squalane, as well as Avocado and Aloe - Butter-smooth for supple lips - Made with minimal ingredients for perfectly clean, lightweight color Based on a consumer study of 100 women after one week of use: - 98% agreed lipstick provides rich color payoff - 96% agreed lipstick feels lightweight - 96% agreed lipstick feels comfortable - 94% agreed lips do not feel dry - 94% agreed lips feel smooth - 93% would recommend this to a friend