The Product

American Crew Classic Grooming Cream is for those wanting to create straight, sleek looks or soften naturally curly and wavy hair. This grooming cream conditions the hair while adding a high shine for long-lasting style.

• Perfect for sleek, straight looks
• Conditions
• Long-lasting

Shine: 4 / 5

Hold: 4 / 5

Who Is It For?

• All hair types
• Those with curly or wavy hair

What Does It Do?

• Conditions and styles the hair
• Gives high hold with high shine
• Softens natural curls and waves

How Do You Use It?

• Apply a small amount evenly to palms and work into damp or dry hair

The Brand

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in their history reflects their commitment to the professional stylist and barber as they share in their quest to empower men through quality grooming practices and products.

Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on them for the latest and best in hair, body, shave and styling products. And for more than 20 years, they've delivered.

The Ingredient List