Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, to help fine, limp hair have renewed fullness and weightless volume while retaining moisture and sheen. Regular use is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy.

Gentle cleansing
Boosts hair fullness and volume
Helps hair retain moisture

Who is it for?

Fine or Thin Hair

What does it do?

Gentle cleansing
Boosts hair fullness and volume
Helps hair retain moisture

How-To

Massage throughout wet hair and scalp
Rinse thoroughly, repeat if necessary. For best results follow with Caviar Multiplying Volume Conditioner

The brand

Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna's first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.

Transformation After Just One Use. Since 1997, Alterna has pioneered “Alterna-tive” luxury haircare. They believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, they have always been about purity and innovation inspired by skincare science.

Ingredient List

WATER/AQUA/EAU, COCAMIDOPROPYL BETAINE, SODIUM METHYL 2-SULFOLAURATE, DISODIUM 2-SULFOLAURATE, SODIUM METHYL COCOYL TAURATE, LAURAMIDE MEA, ACRYLATES/VINYL NEODECANOATE CROSSPOLYMER, GLYCERETH-26, CAVIAR EXTRACT, ALARIA ESCULENTA EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, MACROCYSTIS PYRIFERA (KELP) EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, KERATIN, HYDROLYZED KERATIN, BIOTIN, PHOSPHOLIPIDS, SACCHAROMYCES/MAGNESIUM FERMENT, SACCHAROMYCES/COPPER FERMENT, SACCHAROMYCES/SILICON FERMENT, SACCHAROMYCES/ZINC FERMENT, SACCHAROMYCES/IRON FERMENT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, SUPEROXIDE DISMUTASE, ASCORBIC ACID, POLYSILICONE-15, TOCOPHEROL, GLYCERIN, PANTHENOL, SODIUM LAUROYL SARCOSINATE, VP/DMAPA ACRYLATES COPOLYMER, CETRIMONIUM CHLORIDE, PEG-150 DISTEARATE, DISODIUM EDTA, CITRIC ACID, BUTYLENE GLYCOL, TETRASODIUM EDTA, PHENOXYETHANOL, POTASSIUM SORBATE, HYDROXYPROPYL CYCLODEXTRIN, SILICONE QUATERNIUM-8, SILICONE QUATERNIUM-16, BENZALKONIUM CHLORIDE, UNDECETH-11, BUTYLOCTANOL, UNDECETH-5, IODOPROPYNYL BUTYLCARBAMATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, FRAGRANCE (PARFUM). (10-16-35470).