Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, to help fine, limp hair have renewed fullness and weightless volume while retaining moisture and sheen. Regular use is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy.