Product

L’Oréal Professionnel Serie Expert Blondifier Illuminating Shampoo gently cleanses the fibre while emphasizing the multi-dimensional shine of blonde hair. Enriched with Acai Berry and Brazilian Gluco Polyphenols to protect against UV damage and deliver powerful antioxidants, this illuminating shampoo will nourish, repair and neutralize yellow reflects to keep your blonde hair shining bright.

• Neutralizes yellow reflects
  
• Protects from UV damage
  
• Softens and enhances shine

Who is it for?

• Blonde, Highlighted

What does it do?

• Neutralizes yellow reflects
  
• Protects from UV damage
  
• Softens and enhances shine

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing
• For best results, use with the rest of the L’Oréal Professionnel Serie Expert Blondifier product line

The brand

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.