Product

L’Oréal Professionnel Serie Expert Blondifier Illuminating Conditioner enhances the multi-dimensional radiance of blonde hair. It is enriched with Acai Berry and Brazilian Gluco Polyphenols to protect against UV damage and deliver powerful antioxidants. Professionally developed to nourish, repair, and neutralize yellow reflects, this rich purple conditioner will create instantly shinier, softer, and detangled hair.

• Softens
• Protects
• Neutralizes

Who is it for?

• Blonde, Highlighted hair

What does it do?

• Neutralizes yellow reflects
  
• Protects from UV damage
  
• Softens and enhances shine
• Detangles

How-To

• Apply a dime-sized amount to shampooed hair, focusing on the mid-lengths and ends
• Gently massage through hair
• Wait 1-2 min
• Rinse
• For best results, use with the rest of the L’Oréal Professionnel Serie Expert Blondifier product line

The brand

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.