Blonde Life Violet Shampoo is for anyone with blonde or coloured hair seeking a shampoo that not only maintains colour vibrancy but nourishes and adds shine. It is a sulfate-free, brass-neutralizing cleanser. Exclusive SmartRelease Technology boosts hair's natural defence against daily damage, restores strength, and adds softness and shine. It seals in moisture and diminishes frizz.

Gently cleanses hair
Sulfate-free
Colour-safe

Who is it for?

Coloured
Blonde

What does it do?

Instantly cools brassy tones and brightens coloured hair
Helps maintain healthy-looking hair
Nourishes and protects fragile hair
Gently cleanses hair

How Do You Use It?

Apply to wet hair then lather
Leave in for 1-3 minutes
Rinse, and follow with Blonde Life Violet Conditioner
Use 2-3 times per week to maintain cool tones

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BETAINE, PHENOXYETHANOL, CALOPHYLLUM INOPHYLLUM SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, COCOS NUCIFERA (COCONUT) OIL, ARGININE HCL, ROSA CANINA FRUIT OIL, GARDENIA TAITENSIS FLOWER EXTRACT, ARGININE, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, PHOSPHATIDYLCHOLINE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, TETRASODIUM GLUTAMATE DIACETATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, GLYCERYL LAURATE, IODOPROPYNYL BUTYLCARBAMATE, SODIUM BENZOATE, BENZOIC ACID, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM HYDROXIDE, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM, EXT. VIOLET 2 (CI 60730), RED 33 (CI 17200)