Blonde Life Brightening Shampoo is for those with blonde or coloured hair wanting a shampoo that nourishes and keeps colour vibrant. It lifts away dirt and oil, restores hair's optimal pH level and banishes brass. Exclusive SmartRelease Technology boosts hair's natural defence against daily damage while restoring strength, softness, shine and vibrancy.

Cleanses
Adds softness and smoothness
Keeps blondes/colours bright

Who is it for?

Coloured
Blonde

What does it do?

Gently cleanses with a rich lather
Added softness and smoothness
Keeps blondes/colours bright

How Do You Use It?

Apply to wet hair.
Work into a rich lather
Rinse and repeat if necessary

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, ISOPROPYLAMINE DODECYLBENZENESULFONATE, COCAMIDE MIPA, DECYL GLUCOSIDE, GLYCOL STEARATE, GLYCERYL CAPRYLATE/CAPRATE, PHENOXYETHANOL, CALOPHYLLUM INOPHYLLUM SEED OIL, COCOS NUCIFERA (COCONUT) OIL, ARGININE HCL, HYDROLYZED HAIR KERATIN, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, GARDENIA TAITENSIS FLOWER EXTRACT, SORBITOL, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, PHOSPHATIDYLCHOLINE, BIS-CETEARYL AMODIMETHICONE, POLYQUATERNIUM-10, PEG-150 DISTEARATE, SILICONE QUATERNIUM-16, AMODIMETHICONE, TETRASODIUM GLUTAMATE DIACETATE, PEG-90M, C12-13 PARETH-23, C12-13 PARETH-3, CITRIC ACID, UNDECETH-11, CETEARETH-25, CETEARETH-7, C11-15 PARETH-7, TRIDECETH-12, GLYCERIN, LAURETH-9, UNDECETH-5, BUTYLOCTANOL, PEG-4 LAURATE, IODOPROPYNYL BUTYLCARBAMATE, SODIUM HYDROXIDE, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM