Southern Comfort was created in 1874, by a man born to do things his own way. M.W. Heron wondered, why does whiskey have to be so harsh and overpowering? Why can't it be smooth, easygoing, downright delicious? His recipe, blending stone fruits and spices, created an iconic American taste. Nearly 150 years later, Southern Comfort is as one-of-a-kind as ever. Satisfying on its own. Delicious in any mixed drink.