Jack Daniel's Old No. 7 Tennessee Whiskey is revered internationally as a classic American icon, crafted in Lynchburg, Tennessee at America's oldest registered distillery. Maturation in new, toasted and charred barrels provides a rich, amber-coloured whiskey with a distinctive flavour, packaged in the familiar square bottle with the black and white label. Jack Daniel's has smooth aromas of vanilla, toasted oak and caramel which translate well to the palate.