Skin needs change with age. Around 50, skin aging accelerates, wrinkles are more pronounced, firmness decreases, dehydration increases and skin becomes duller. The Anti-Wrinkle Cream 50+ improves skin firmness. We have carefully selected the following ingredients to meet these needs: • Ceramides: lipids necessary for water retention • Rye seed extract: cereal with plumping and regenerating properties • Glycerin: humectant that helps maintain an optimal level of hydration • Allantoin: soothing and revitalizing agent for skin 100% Hypoallergenic – Fragrance-free - Tested on sensitive skin - Tested under dermatological control