Crest 3D White Professional Toothpaste contains Clinically Proven Whitening Ingredients for Whiter Teeth, without harming your tooth enamel. Experience whiter teeth with Active Whitening Protection. Bring your brightest smile forward with Crest 3D White Brilliance Professional 3X Whitening Ingredient System. This formula contains 4% hydrogen peroxide, our highest level in toothpaste, to remove stains and give you whiter teeth. From America's #1 Whitening Brand.* *P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022