The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously.

This product falls within the following Thoughtful Choices™ criteria:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone
• †Mindful of our Planet; - Packaging Contains Recycled Content (minimum 30%)

Say goodbye to brass with John Frieda Violet Crush Purple Toning Masque. This ultra-rich hair masque brightens, hydrates, and knocks out brassy tones in 1 minute. It strengthens hair, reduces breakage, and repairs surface damage while its pigmented violet formula removes brassy hues. Give your blonde a boost in between salon visits and experience smooth, healthy-looking strands. Great for natural or colour-treated blondes. Formulated with Crushed Violet Pigments, this masque's Paraben Free and SLS/SLES Sulfate Free formula gets to work to neutralize stubborn yellow and orange tones. Discover the other brass-fighting products in our Violet Crush collection designed to keep your blonde looking cool, bright, and beautiful.