Knock out brassy tones and reveal beautiful blonde with John Frieda Violet Crush Purple Conditioner. This daily purple conditioner is designed to restore and moisturize hair while restoring bright, cool blonde and preventing stubborn brassy tones. Great for natural, colour-treated, and platinum blonde hair. Formulated with Crushed Violet Pigments that neutralize unwanted yellow, brassy tones. Peroxide-Free, Ammonia-Free and Silicone-Free - it gives your blonde hair everything it demands and nothing it doesn't. For best results, use it with Violet Crush Purple Shampoo for blondes. For severely brassy hair, try John Frieda Violet Crush Intensive Purple Shampoo.