Tailor your heat for smooth, shiny results and less damage. Introducing the first-of-its-kind professional flat iron that delivers styling personalization like never before. Smooth ID uses advanced T3 Heat ID technology to reimagine your styling experience. A smart-touch interface and 9 heat settings automatically adjust to your unique profile, based on hair texture, length and color treatments. Eliminate the guesswork with personalized heat that delivers smooth, shiny results. Engineered with T3 Rapid HeatIQ® technology, Smooth ID ensures advanced heat precision for frizz-free, one-pass results. CeraGloss™ ceramic plates smooth the hair cuticle and lock in shine, while an ion generator infuses millions of frizz-smoothing negative ions. Use the Refresh Mode for second-day retouches with less heat exposure to help protect your hair. Designed with ThermaTouch® insulation technology for superior grip comfort so you can style with confidence. Other features include: StyledEdge design; Longer plates; PrecisionControl hinge; Auto World Voltage; 1 hour auto off; 8ft., 360° Professional Swivel Cord; 2-Year Warranty MARKET RESEARCH In an independent study, nearly 2/3 of consumers were able to reduce the heat setting they typically use when styling with the Smooth ID.* 97% of participants reported smooth, shiny, frizz-free results.* 98% of participants agreed their hair looked healthy after using Smooth ID.* 96% of participants reported that Smooth ID styled their hair fast.* * Based on a third-party consumer survey of 99 women in the United States.