The first years of a baby's life are a critical period for brain and eye development. Your baby’s nutrition plays an important role during this time. Similac® Advance® Step 1 non-GMO* baby formula provides your baby with nutrition beyond DHA with its unique blend of DHA, lutein, and natural vitamin E.† DHA, an omega-3 fat found in breast milk, supports the normal physical development of the brain and eyes. Lutein and vitamin E are antioxidants found in breast milk that help protect fats, like DHA, from oxidation. They are also found in your baby's brain and eyes. In fact, lutein is concentrated in areas of the brain associated with memory and learning. Similac® Advance® is the only baby formula with lutein,‡ and it contains only natural vitamin E,† the most bioactive form of this vitamin. What a great place to start with baby formula!§