It’s a roller for lashes! The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls while the instant curve-setting formula holds for 12 hours*. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits. • 97% said it visibly lifts lashes • 87% said it gives long-lasting curl • 94% said eyes look more wide open. (*consumer panel survey on 31 women after 4 weeks.)