Rich cleanse. Rich creamy feel. Olay Regenerist Shea Butter + Peptide 24 Nourishing Facial Cleanser deeply cleans, without over-drying. This creamy and fragrance-free face wash can be used morning and night and it’s been carefully crafted with Shea Butter and Vitamin B3 (Niacinamide). To use, wet your face and neck with water and massage to a rich lather, then rinse with clean water. Follow with Shea Butter + Peptide 24 Rich Cream for even more nourishment. With every use, you’ll experience instantly cleansed skin without feeling dry or tight, and with continued use, your skin will feel and look hydrated and nourished. This cleanser, made without parabens, phthalates, fragrance, synthetic dyes, and mineral oil, will help you get the best foundation for your skin routine. So, ready to feel a lot richer? At OLAY, we’re serious about our commitments. Our OLAY Skin Promise to you is zero skin retouching in all advertising. OLAY is the first mass skin care brand in the US to take this stance, because we know real beauty is honestly beautiful.