The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously.

This product falls within the following Thoughtful Choices™ criteria:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + Niacinamide gives you a glowing, even complexion while gripping your makeup. This Gel-based Face primer has the power to prep and prime your Face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones. Why you’ll love it: • Gel primer formula grips makeup for long-lasting wear • Infused with 4% niacinamide to help even out skin tone and brighten • Gives skin a dewy, glowing finish • Translucent-finish primer works on all skin tones Key ingredients: • Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: Oily, normal, dry, and Combination Skin Types All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.