The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously. This product falls within the following Thoughtful Choices™ criteria: • No animal testing • Formulated without the following: Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone Clairol Natural Instincts with no ammonia provides gentle, demi permanent conditioning hair color in blonde, brunette, black and red shades. Made with 80% naturally-derived ingredients including coconut oil and aloe vera, our vegan color formula nourishes and enhances your natural hair color while providing radiant shine for a healthy-looking finish. Say goodbye to harsh scents and ammonia with our gentle, yet effective hair color solution. Discover the beauty of natural-looking hair color with Clairol's Natural Instincts today.