The Product

Joico Joiwhip Firm Hold Designing Foam, formulated for all hair types, builds extraordinary volume in any hair masterpiece you choose to create. Our exclusive, weightless formula, enhanced with Bio-Advanced Peptide Complex, Primrose Oil and Kukui Nut Oil, protects hair against daily damage, moisturizes, improves elasticity, nourishes hair and adds a dramatic shine.

• Rich, creamy foam
• Contains primrose and kukui nut oil
• Moisturizes

Who is it for?

• All Hair Types
  

What does it do?

• Adds volume and body
• Won't leave hair weighed down or greasy
  
• Hold level 4 (Firm Hold)

How Do You Use It?

• Shake well, then dispense a conservative amount of product into your hands
• Distribute through damp hair
• Style as usual

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, BUTANE, POLYQUATERNIUM-11, PROPANE, VP/VA COPOLYMER, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ALEURITES MOLUCCANA SEED OIL, STEARETH-21, DIAZOLIDINYL UREA, COCAMIDOPROPYL BETAINE, LIMONENE, FRAGRANCE/PARFUM