The Product

Joico Colorful Anti-Fade Serum boosts the brilliance of hair colour. Formulated with Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and prolongs hair colour's freshness for up to 8 weeks. It protects against harsh, colour-fading UV rays and instantly increases shine, softness and reduces frizz for smoother hair in just one use. It is laboratory tested to help guard against the hair-dulling effects of pollution and is Sulfate-free. 

• Sulfate-free and laboratory tested 
• Colour-safe
• Anti-frizz

Who is it for?

• All Hair Types
  
• Coloured 

What does it do?

• Protects and prevents colour fading 
• Enhances colour vibrancy for up to 8 weeks 
• Increases shine and softness
• Reduces frizz 
• Guards against hair-dulling pollution
• UV protection 

How Do You Use It?

• Apply 1-2 pumps to damp or dry hair
• Style as usual 
• Use together with Joico Colorful Anti-Fade Shampoo and Conditioner for long-lasting colour results

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

CYCLOPENTASILOXANE, DIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, CAMELLIA SINENSIS SEED OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, BUTYL METHOXYDIBENZOYLMETHANE, TOCOPHERYL ACETATE, PROPYLENE GLYCOL, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM