Brighten your blonde with John Frieda Highlight Activating Brightening Shampoo. The salon-inspired formula moisturizes and reactivates faded highlights for soft, natural-looking blonde. It gently removes build-up and residues that can make blonde hair look dark and dull. Amplifies mega-watt shine without adding or depositing colour, for maximum blonde impact that demands to be noticed. Designed for lighter shades of natural, colour-treated, or highlighted blonde hair. Formulated with nourishing Avocado Oil and Light Reflecting Technology. For truly beautiful blonde, pair it with John Frieda Highlight Activating Brightening Conditioner.