You've never seen teeth whitening like this! The all-new Crest Whitening Emulsions is a breakthrough formula featuring a thin layer of 5x more active peroxide droplets* suspended in a hydrating base to whiten teeth with virtually no sensitivity**. This means it starts working instantly and stays on teeth 10X longer, with no need to rinse or brush off. Just apply on your teeth and go! This convenient size allows you to even whiten those hard to reach teeth by using the included wand applicator. It also includes a stand for counter display. It is safe to consume, removes stains and prevents new stains. Emulsions whiten better, faster and give you 100% whiter* teeth. *vs ARC pen whitening **Based on one application per day