The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously.

This product falls within the followinul Choices™ criteria:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone
• †Mindful of our Planet; - Fully Recyclable Packaging††

(††Where facilities exist; check your local guidelines)

Lashes that make an impact. Voluminous, curled, lifted, longer lashes without compromise. Our compassionate mascara uses 96% naturally derived ingredients and comes in a pretty custom glass bottle designed for less plastic waste. Our proprietary formula uses plant waxes, plant fibers and plant resins to instantly curl and build beautiful volume. Long wearing weightless and washable, it is formulated without talc, Nylon 6 or other microplastics. Our Vegan Curl Activator Brush is designed to load up lashes for maximum volume. The 100% vegan curved brush with flexible bristles contours lashes to lift, add volume and curl from root to tip. With the launch of Activist Volume & Curl Mascara, we are committing to using our platforms to educate and inspire the next generation of activists.